Hello, my name is Stéphane Rinderknech. I am the CEO of L’Oréal China.

I have been living in Shanghai for 7 years. In the past 7 years, I have witnessed the changes of the city. And I truly enjoy my life here in China.

I am French. But I am a Shanghainese also.

L’Oréal has always been in this country for 20 years. And during the past 20 years, we have both witnessed, contributed and also benefited from the reform and opening-up of the country China.

We are very lucky that we became a beauty leader in the market. And as well L’Oréal China became the No.2 subsidiary biggest in the world of L’Oréal.

This is a wonderful adventure. And I believe it’s just the beginning of the adventure.

Actually, what striking about the China market we believe that it has actually changed more in past five years. China became the No.2 beauty market in the world.

China market is also very specific in a sense that, it has changed tremendously on the digital standpoints. The world digital revolution is actually happening in China.

It’s not just in digital, it is of course the e-commerce revolution that China is leading in the world. And it is also a digital technology revolution embedding AR, VR and AI, China is really leading the world. And all of these make me very confident in the future of L’Oréal in China.

In the past twenty years, we have witnessed and benefited from this amazing opening-up and reform of China. And I believe that CIIE will be a window for China but also for the global trade to show the commitment of China in its will to reform and to open-up.

We think that China has a tremendous role to play to further push up the world globalization.

L’Oréal, we have been very proud to be contributing to the CIIE and we are also very proud to be one of the founding members of CIIE Enterprise Alliance.

We will be for example, offering 21 brands of our portfolio. We will be showing more than 400 products of high-quality of all of L’Oréal brands.

In the CIIE, we will be actually launching 4 brands, one of them being our latest Korean acquisition 3CE.

We will also make a grand premier launch in Asia of Lancôme foundation, personalized, customized foundation for consumers, called LTP.

We will also display our great Modiface, a new technology in terms of AR for beauty.

We will also show new vending machines that corresponded to the pioneering that we have in the new retail in China.

And the whole theme will be around the sustainable development and commitment that we have towards making China a better place to live. All we want is to offer “Beauty for All” in a sustainable way.

It’s a very important event for us. We are preparing for a long time. We are taking this extremely seriously.

I am very proud that our chairman and CEO, Mr. Agon will come especially from Paris to be present during this event for the opening ceremony.

We will also have our talents here of L’Oréal China, our leadership team from APAC as well, of course, as all our stakeholders and partners as we jointly contribute, hand in hand, to further enhance China opening-up and reform.

And CIIE will be a very important platform for us to achieve this.

Wish a great success of the first CIIE!